Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter and did my best to corral the leaves that ultimately would fill 23 yard bags.
After [...]
It’s no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching -if not maturity- at least adolescence.
While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and messaging, [...]
Last week, another sign that dynamic digital signage is entering media adolescence emerged with the announcement that global information and media company VNU and the In-Store Marketing Institute will jointly launch a new service to help marketers better understand how to reach and influence consumers while they shop.
A key component of the effort is the [...]
Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment.
Consider the case of an advertising forecast for 2007 from Watchfire Digital [...]
Any small or big business, must keep advertising from becoming too costly so you can closely monitor all your target markets to get maximum impression made for your business or organization. Not so obvious a point.
Many small business owners find it difficult to engage in home business marketing, because it appears to be so [...]
There is much more to advertising than simply taking out an ad. If you stop and think for a minute as to what the purpose of an advertisement is – you will see many more skills are required. The aim of an advertisement is to bring to existing or potential clients, information on your product/service, [...]
Lining Internet pages throughout the World Wide Web are the trademark banner advertisements. Its ability to lure visitors with its content and strategic design can either make or break a business.Its quintessential element is clear: to pave the way for businesses to promote themselves. With a solid banner ad, many advantages could come to play: [...]