Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you often have to be willing to bid high to get your actual cost [...]
Pay-per-click, or PPC advertising with Google Adwords is a hightly effective way of marketing your website, if you know how to use it. Unfortunately, many people simply bid the highest amount they can afford and hope for the best. In order to make Adwords work for you, you need to have a strategy. You also [...]
There is a trend in the search engine marketing industry toward account automation achieved via automated bid management tools supplied by the search engines. Yahoo! has some interesting automatic management options that we have found to work fairly well.
The first option is its Tune Up Campaign feature. With this option, Yahoo! will perform an [...]
For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. Search engine results pages are what you typically think of when discussing pay per click. Your ads are displayed when users search for terms that are the same [...]
The two major brand awareness optimization programs for a web site are PPC and SEO. PPC stands for pay-per-click advertisement whereas the SEO stands for search engine optimization methods. If an advertiser seeks keywords based advertisement campaign, then PPC is the choice of program. For all other purposes, SEO methods work well and with less [...]
There’s a silent, but growing, epidemic spreading across the Internet marketing community and corporate sales and marketing departments. It doesn’t affect everyone, but it tends to strike those very companies that cannot afford to be wasteful or make a lot mistakes when it comes to their Internet marketing.
A Horror Story
The story is all too familiar [...]
I was shocked at how such a simple oversight could be sabotaging my client’s sales efforts. Not only were they losing sales, they were actually paying hundreds of dollars to alienate EACH hot prospect.
The CEO of an enterprise software company asked me to work directly with the VP of Marketing and take over their Google [...]
Targeting is the process of displaying your marketing message in front of groups of people who are the most likely to want to do business with you. The most obvious targeting decision for paid search is in what geographic markets to run your ads. Sometimes this is an easier decision than others.
If you operate [...]
Targeting is the process of displaying your marketing message in front of groups of people who are the most likely to want to do business with you. The most obvious targeting decision for paid search is in what geographic markets to run your ads. Sometimes this is an easier decision than others.
If you operate [...]
Most new companies today have intentions of getting their websites online and running perfectly as fast as they possibly can. They also want immediate web traffic so they can start to turn a profit in the least amount of time. One of the best ways to get immediate traffic is through PPC Marketing, [...]